Discover the world of beer with Beerologist Allen Winn Sneath. You can even ask your own questions online.

Is there any truth to the idea that beer is a good hair conditioner?

- Amanda O’

The positive effects of beer have been know for thousands of years. Women in ancient Egypt knew that the froth from beer was good for complexion, and Cleopatra washed her hair in it. Beer makes a good shampoo because of its astringency. It repairs damage, builds up each hair strand, and provides overall body and shine. The result is stronger, healthier hair.

- The Beerologist

Allen knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable campaigns. He was a founding partner in the Algonquin Brewing Company, one of the country's first generation microbreweries. Allen is the author of Brewed In Canada, the only book documenting Canada's colourful 350-year-old brewing industry. The work was awarded the Quill & Tankard Trophy by the North American Guild of Beer Writers. Allen is available for informal and entertaining speaking engagements. You can contact him direct via email at ad-vantage@rogers.com.